Memorìa - Chill Bistro

year

2024

client

Memorìa - Chill Bistro

role

Art Director

scope

Branding, Brand Applications, Print Design, Merchandising, Social Media Content, Spatial Graphics

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Memorìa is an innovative addition to Guardiagrele’s culinary scene, offering refined, homemade cuisine with gourmet plating in a youthful, dynamic atmosphere. With a professional cocktail station at its heart, Memorìa sets a new standard for mixology and dining.

Memorìa is an innovative addition to Guardiagrele’s culinary scene, offering refined, homemade cuisine with gourmet plating in a youthful, dynamic atmosphere. With a professional cocktail station at its heart, Memorìa sets a new standard for mixology and dining.

Inspired by Nirvana's 'Come as You Are', the name 'Memorìa', with its accented 'i', evokes the idea of memory, blending the charm of the past with a fresh, modern style. The accent of this font in the logo, inspired from cassette tapes, resembles a car mirror, symbolizing reflection on the past.

Inspired by Nirvana's 'Come as You Are', the name 'Memorìa', with its accented 'i', evokes the idea of memory, blending the charm of the past with a fresh, modern style. The accent of this font in the logo, inspired from cassette tapes, resembles a car mirror, symbolizing reflection on the past.

I designed all the visual system into real-world applications, designing printed materials, stickers, merchandising, spatial graphics and social media content.

I designed all the visual system into real-world applications, designing printed materials, stickers, merchandising, spatial graphics and social media content.

I extended Memorìa's visual identity across social media through a cohesive content system, including custom templates for events, motion-driven reels inspired by the restaurant's graphic language, and original photography. The result is a consistent visual experience connecting the brand's offline identity with its digital communication.

I extended Memorìa's visual identity across social media through a cohesive content system, including custom templates for events, motion-driven reels inspired by the restaurant's graphic language, and original photography. The result is a consistent visual experience connecting the brand's offline identity with its digital communication.

(SERVICES)

Art Direction
Visual Design
Branding
Photography
Brand Applications
Print Design
Merchandising
Social Media Content
Spatial Graphics

(LOCATION)

Guardiagrele (CH)

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