Daniele Baglieri - Rione Mulino

year

2025 - 2026

client

Daniele Baglieri

agency

Copystudio

role

Visual Designer

scope

Brand Applications, Print Design, Merchandising, Social Media Content, Spatial Graphics

During my collaboration with Copystudio, I worked as part of the team on the rebranding of Daniele Baglieri Pizzeria, contributing to the rollout of its new visual identity across physical, spatial and digital touchpoints. Daniele Baglieri — Rione Mulino is a rebranding project for a contemporary pizzeria in Modica, Sicily. Built as a dynamic visual system rooted in pizza-making gestures, the identity connects food, music and sociality with Daniele’s urban personality and the memory of the neighbourhood, once home to a mill.

During my collaboration with Copystudio, I worked as part of the team on the rebranding of Daniele Baglieri Pizzeria, contributing to the rollout of its new visual identity across physical, spatial and digital touchpoints. Daniele Baglieri — Rione Mulino is a rebranding project for a contemporary pizzeria in Modica, Sicily. Built as a dynamic visual system rooted in pizza-making gestures, the identity connects food, music and sociality with Daniele’s urban personality and the memory of the neighbourhood, once home to a mill.

Movement defines the visual language: from the circular motion of the dough recalled by the logo, to a system of symbols and icons inspired by pizza and bread-making. These elements create a flexible identity that expands across applications and reflects the energy of a space in constant transformation.

Movement defines the visual language: from the circular motion of the dough recalled by the logo, to a system of symbols and icons inspired by pizza and bread-making. These elements create a flexible identity that expands across applications and reflects the energy of a space in constant transformation.

My role focused on translating the visual system into real-world applications, designing printed materials, pizza boxes, placemats, stickers, merchandising, spatial graphics and social media content.

My role focused on translating the visual system into real-world applications, designing printed materials, pizza boxes, placemats, stickers, merchandising, spatial graphics and social media content.

(CREDITS)

Studio — Copystudio
Art Direction — Carlo Scribano
Graphic Designer — Marialisa Giavitto
Photography — Francesco Lucifora

(SERVICES)

Visual Design
Brand Applications
Print Design
Merchandising
Social Media Content
Spatial Graphics

(LOCATION)

Modica (RG)

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ALL RIGHT RESERVED

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