/f urbä/ is pronounced Furba and is an acronym for Fondazione Urbana. “Fondazione” represents a solid foundation, something that originates from the ground up; “Urbana” conveys openness, movement and accessibility.
The logotype visually resembles a word from a dictionary. The spacing between "F" and "U" metaphorically represents the exhibition space, while the diaeresis above the "A" not only recalls the dots in the acronym (f. urba.) but also pays homage to German Kunsthalle, cultural spaces dedicated to contemporary art.